C.R. "Bob" Glazier founded C.R. Glazier & Company, in Houston Texas in the midst of the Great Depression. With only $300 in his pocket and a used truck, Bob began selling Birdseye frozen fruit and vegetables on consignment from area grocers' ice cream freezers. This was a time when frozen food was in its infancy and the selling process was not easy. Bob would first convince the grocery store owner of the quality of these frozen products, drive to Houston Terminal Warehouse, pay for it, fill his orders, then return to the store to stock the grocer's freezer with product.